Objective

To deliver substantial and sustained year on year improvements which was also against the rest of the group trend. Substantial cost savings coupled with good and sustained, used car and after sales growth.

Key milestones:

1. Increased northern net contribution in the first year by £2m, bucking the trend in the rest of the group.
2. Substatial improvements in used cars and after sales contributions in excess of 1,000% year on year.
3. Implemented recruitment and selection and training initiatives through a web based solution.