Forgotten by nearly all Automotive retailers - including household names and upper quartile operations yet the backbone still of the personal finance and insurance markets

Referrals as a profit tool

The Motor Industry aggregate average propensity for re-purchase of the same Brand of vehicle is under 60%. When you add the dealership into the equation i.e. what is the chance of you re-purchasing the same brand from the same dealer - it drops well below 50%.  This means that the average dealer has to double the "change this year" customer base - just to stand still.

NB: If you have yet to deliver a quality service ethos with true customer centric behaviours - pass on this because you would be wasting your time

What could good referral focus deliver for your business?

Keep your sales team in the front of your clients mind

Don't be scared to ask for referrals

Tracking and measurung a referral approach

How to build a referral based sales organisation

 

To download the file, click the link below.
Referrals Workshop.pdf