By Tom Booth Retail is detail and if you don't change - eventually the market overcomes you. How many times have we heard that and yet with all these plates to keep spinning, what do you do when one starts to slip? A business well run, even in good times is susceptible to the smallest change when operating on our low return on sales. Small market forces are enough to make the whole thing go off the rails.The trouble is, that once a train is off the rails it ploughs on in a straight line without any further input. | There are only two real levers - revenue to pull upwards and cost to push down but then what's good cost and what's bad and how do we get more of our share of business? Isn't it strange how easy it is to increase cost and investment in support of more and more profit - compared to how hard it is to get it all out again ? There is another way. A better way. A way that leaves you to address the business needs whilst knowing that your company has a plan around affordability in the cost base and a robust, well thought out marketing plan. more on Tom Booth |