By Tom Booth Unless you own your own business and have no borrowings - the whole thing isn't worth a toss if you've lost the confidence of your investors. Retail is detail and if you don't change - eventually the market overcomes you. A business well run, even in good times is susceptible to the smallest change when operating on low returns on sales. Small market forces are enough to make the whole thing go off the rails.The trouble is, that once a train is off the rails it ploughs on in a straight line without any further input. Being good at running the business often means that you are not very good at changing it - especially when scale and overhead need to adjust to current market conditions in reversal.
| There are only two levers - revenue and cost. Good business recovery is like flying an aircraft, gentle progressive pressure on those levers will drive a new direction - yanking too hard on either, will lead to a tailspin. What you probably need is a fresh pair of eyes, adept at identifying where to focus to achieve the biggest bang for your buck. more on Tom Booth |